Tribute to Gamma Film

With the desire to pay tribute to 50 years of Carosello, Future Film Festival has decided to focus on the prolific Milanese studio, Gamma Film, that in the golden years of Carosello (a special spot for commercials shown regularly on Italian television in the 1950s) was one of the most powerful companies of its kind in Europe, with over 150 animators.
At the Festival there will be Gino and Roberto Gavioli, Nino Piffarerio for the Gamma Film and Pier Paolo Poggio for MUSIL. The meeting will be at the Capitol Multisala (via Milazzo,1), 17th January, 5 p.m.Moreover, on Wednesday, 7 p.m. the Exhibition at Re Enzo Palace(Nettuno Square) will be made his opening.

Gamma Film

The studio was established in 1953 by brothers, Gino and Roberto Gavioli, under the close cooperation of Nino Piffarerio. Carosello represents, in Italy, the real source of the animation movies, and this caused also the realisation of animated feature lenths, as for the Gamma Film.

The characters created for the commercials came to play a recognisable part in Italian culture of that era, mainly due to the representational style of the Caroselli, which showed films that revealed the product or company they had been created for only at the end. Examples from Gamma Film include Ulisse e l’ombra (1959), Caio Gregorio er guardiano der pretorio (1960), Il vigile (1961), Babbut, Mammut e Figliut (1962), Derby (1962), Capitan Trinchetto (1965), Joe Galassia (1965) Serafino spazza antennino (1966), Tacabanda (1968), and Cimabue (1972).
The commercials were all produced in animation with very distinct designs and strongly illustrated characters among which are the friars of the Amaro Don Bairo (Cimabue), the policeman Concilia for Lombardi stock cubes, the guard of the pretorium for fabrics made by Rhodiatoce, and the caveman family for Pirelli mattresses, Derby the horse for fruit juice, Captain Trinchetto for the thermal baths in Recoaro, and the minstrels Andrea and Oracolo in Taca Banda for Doria biscuits.

Gamma’s productions were so vast and of such high quality that it earned them the Palma d’Oro for television at the Cannes Festival in 1965.
Gavioli brothers realise also other high quality productions, the most outstanding example of which is their feature length film Putiferio va alla guerra (1968), which was an animation aimed at a childhood audience. In addition, Gamma Film have produced La ballata del west (1967) and La lunga calza verde (1960), which depicts the history of Italy in images through an incredible script by Cesare Zavattini.
The film reels, as well as the technology developed by Gamma Film in the 1960s and 70s, are now held, through the support of the Micheletti Foundation, at the Museo dell’Industria e del Lavoro Eugenio Battisti di Brescia (The Eugenio Battisti Museum of Industry and Work in Brescia).

This is the Future Film Festival programme

Programme dedicated to the Caroselli realised by Gamma Film: Ulisse e l’Ombra (1959), Caio Gregorio er Guardiano der Pretorio (1960), Il Vigile Concilia (1961), Babbut, Mammut e Figliut (1962), Derby (1962), Capitan Trinchetto (1965), Joe Galassia (1965), Serafino spazza antennino (1966), Tacabanda (1968), Cimabue (1972).

Putiferio va alla Guerra (Animation, Italy, 1968)
Open war against red and yellow ants, but the yellow ones go to the wall, despite of the brave Putiferio tried the resistance. Lost the war, Putiferio organized a guerrilla tacticts. But at once all the ants are obliged to forget every kind of competitions to face the Formichiere menace.

La lunga calza verde (Animation, Italy, 1961)
Movie about the celebration of the Italian Unit, inspired from the Cesare Zavattini script, is produced for the Italian Risorgimento Anniversary.

La ballata del West (Animation, Italy, 1967)
The movie is inspired from the Italian western style period, with Adelchi Galloni’s drawings. In that period Gamma Film realised also the film credits of western films.

Comitato italiano del Cotone (Animation, Italy, 1965)
Thanks to idea born from Adelchi Galloni and Franco Garrone’s drawings, the movie tells about the cotton work in Italy. The movie won the Palma d’Oro at the Cannes’ Advertising International Festival.