A couple of railroad workers discover a yogurt-like white substance bubbling out of the ground. It's found to be sweet and addictive. Later, the substance is marketed as The Stuff and it's being sold to the general public in pint containers (incorrectly labeled ".474mL") like ice cream. It is marketed as having no calories and as being sweet, creamy, and filling. The Stuff quickly becomes a nationwide craze and drastically hurts the sales of ice cream.